Audience Research

In order to best understand and appeal to our target audience we have carried out a questionnaire through the use of a social networking site and asking people who are willing to take part, by doing this we are able to find out which age group we are targeting at and also with the questions we have used we will get feedback on possible ideas to use in our opening.These include location, age of a the character and colours that connote danger.

Audience Questionnaire:

Are you Male or Female?

Male:

Female:

How old are you?

12-17:

18-25:

26-30:

30+:

Do you like Thrillers?

Yes:

No:

When did you last watch a Thriller film?

Within the last 7 days:

Within the last 2 weeks:

Within the last month:

Within the 6 months:

Within the last year:

 Which location would you associate with a Thriller film?

A wood/woodland area:
A Shop:
A House:

Other (Please Specify):

What colour would you most associate with danger?

Red:
Blue:
Black:
Green:
Other (Please Specify):

What character would you find creepier?

A middle-aged man:

A middle-aged woman:
A young school girl:
A young school boy:
Other (Please Specify):

In addition to the questionnaire we wanted to carry out a focus group however, as the only people available to us at the time were all in the age range of 16-18 we decided against this type of qualitative data as the results wouldn't have been reliable as they aren't representative of a mass audience.